Adtelligent DSP macros
A macro is a pattern which allows Adtelligent to pass a specific parameter in an ad request to your buyer in a relevant placeholder of an ad tag.
| Parameter | Macros | Type |
|---|---|---|
Creative Related Macros | ||
| Creative ID | {crid} | Integer |
Line Item Related Macros | ||
| Line Item ID | {lid} | Integer |
Publisher / Placement Related Macros | ||
| Placement ID | {pid} | Integer |
| Full Page URL | {page} | String |
| Page URL escaped | {page:escape} | String |
| Site\Bundle ID | {dist-id} | Integer |
| Site\Bundle Name | {dist-name} | String |
| Site domain\app.bundle | {dist-channel} | String |
| Width of a slot | {w} | Integer |
| Height of a slot | {h} | Integer |
Visitor Related Macros | ||
| IP address of a user | {uip}, {ip} | String |
| User ID | {ifa}, {user_id} | String |
Other Macros | ||
| Cache Buster | {cb} | String |
| Price for Impression, available for CPC only | {clickprice} | Integer |
| Session ID | {session-id} | Integer |
| Ad ID | {adid} | Integer |
| Sub Id | {sub_id} | Integer |
| Click ID (use for Action Tracking) | {click_id} | Integer |
| SSP Source ID | {inventory-channel} {aid} | Integer |